When Coco Chanel first began designing women’s handbags in 1929, the common fashion at the time was something closer to clutch bag or short strap bag – something that would require manual carrying. Tired of carrying them in her arms, Chanel went about designing a handbag that would leave her hands free. The designer cited soldiers’ bags as the initial inspiration for what would become the House’s first flap bag, adding thinner straps to give her creation a more streamlined, elegant feel.
Chanel didn’t debut the handbag properly until after WWII, during which time she closed her shops – and didn’t re-enter the fashion scene until the 1950s. It was during her re-entry period that she updated the Chanel Classic Flap Bag, renaming it the 2.55 after the year it was released. The rest, they say, is history.
While today you’ll find the lining of Chanel bags dressed in a multiple colours, the colour most associated with the House is a rich burgundy. Many of Chanel’s early handbags were lined in a deep red leather – including the Classic Flap Bag. It’s thought that the colour choice was a sentimental nod to the colour of the children’s uniforms worn in the convent of Aubazine, where Coco Chanel was raised.
And rather than adopt a leather strap for the House’s signature bag, Chanel turned to chains. The first Chanel purses had all-chain straps – although the modern version is now a combination of leather and chain – which were supposedly inspired by the key chains worn in the convent of Aubazine. Caretakers at the convent held keys at their waist, dangling from a chain – the same type of chains that were then used for the 2.55.
There are multiple supposed inspirations for the Chanel Flap Bag’s signature diamond-shaped quilting. Some say it was the cushions in Coco Chanel’s Paris apartment or the riding coats worn by male stablehands and jockeys at the time. But it has also been suggested that the stained glass windows in the abbey at Aubazine – in particular, their diamond shape – that gave the 2.55 its quilted design.
If you’ve ever found yourself in possession of a Chanel Flap Bag, you’ll have noticed that it contains a zippered compartment on the inside of the front flap. Rumour has it that this ‘secret’ compartment was added because Coco Chanel liked to use it to store love letters. While the jury’s out on whether this was true or not, it still makes for stylish (and subtle) storage space.
Chanel bags
Coco Chanel’s original Flap Bag featured a fixed hardware clasp with a twisting rectangle in the centre. Known as the ‘Mademoiselle Lock’, it was reportedly a reference to Coco Chanel never marrying. It wasn’t until the 1980s, when Karl Lagerfeld redesigned the classic bag, that the interlocking CC locks were added to the front.
Speaking of, there are three versions of the handbag – and all slightly differ from the next. But despite the rather confusing taxonomy, they can be differentiated. The three classifications are:
You might have heard talk of double and single flap designs when the topic of a Chanel bag comes up – and it’s important to know the distinction. A double flap refers to a bag having an exterior flap closure and an interior flap compartment, while a single flaps have an exterior flap with an open interior. The Classic Flap and the 2.55 traditionally feature a double flap, although the former has been made in certain sizes that mean it had to have a single flap.
But the single flap design was discontinued a few years back, meaning that all 2.55 and Classic Flap bags produced now come with a double flap design.
The first Chanel Flap Bags were priced at $220, which is around $2,591.27 in today’s purchasing power. And the price has only risen in subsequent decades. The Reissue, for example, can go for as much as $11,500 and up (depending on rarity, condition, materials and market demand) these days.
A number of Chanel bags experienced price hikes in 2023, with some models increasing by 12.96 percent. The House’s classic bags have seen an increase of almost 25 percent over the last two years alone (between 2022 and 2024), and it’s expected this trend will continue for the next few years.
Woman holding pink bag© Provided by Country and Town House
While new Chanel flap bags continuously increase in price, so do their preloved counterparts. The luxury resale market is forecasted to grow by 8.5 percent over the next few years, with a forecasted value of $77.8 billion by 2033. And amongst all the brands out there, Chanel items are expected to come out on top when it comes to resale value. ‘I’d say the French brands hold their value the best on resale,’ Hanushka Toni, founder and CEO of vintage resale platform Sellier, told C&TH. ‘The market is probably strongest for Chanel and Hermès… It’s not uncommon for pieces from these brands to appreciate in value after they’ve left the store, which makes buying and selling vintage all the more lucrative.’
But which Chanel bag makes for a good investment? ‘A Chanel Classic Flap from the pre-2008 era is a great choice,’ says Hanushka. ‘These bags were crafted with 24k gold-plated hardware, which is no longer used in modern versions, making them highly desirable. Look for one in excellent condition; minimal corner wear, unscuffed edges, and hardware that remains bright and shiny. With a finite number available, these bags continue to rise in value and are often available at a significant discount compared to new ones.’
Featured image: Chanel
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